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Archive for November, 2008

Create a Desert Winter Wonderland

Wednesday, November 12th, 2008

The weather outside is far from frightful – in fact, it’s downright delightful.  But that doesn’t mean you can’t create your own “Winter Wonderland” in the Arizona desert.  The winter months provide a perfect opportunity to experiment with container gardening, which can add some amazingly colorful – and even flavorful – variety to your landscape and garden.  Landscaping with containers is also a great option for winter visitors who may be looking for ways to quickly and inexpensively add some Arizona beauty to their patios and entryways.

Many types of low-water use plants lend themselves to container planting, especially cacti and succulents.  There are a number of possibilities that look great during the winter months. For container gardening success, check out the following ideas:

Plant Selection

  • Consider cacti, agaves, and a great selection of other succulents such as aloes, which will provide spikes of winter blooms that attract hummingbirds.
  • Desert annuals and perennials will provide lots of showy color.  Try early blooming Mexican poppy and penstemons, or long blooming angelita daisy, blackfoot daisy, and moss verbena.  Combine flower types and colors for added visual interest.  Mix and match colors to find the combination that’s most pleasing to you.
  • Small, colorful shrubs are good performers. Look for plumbago, bush morning glory, purple hop bush, and dwarf bottlebrush.
  • Herbs also do well in containers and provide the benefit of fragrance and for spicing up your cooking. Tough performers include trailing rosemary, lavender, oregano, thyme, and lemon grass. Many will cascade nicely over hanging baskets.
  • Don’t hesitate to combine plants together in pots. Just don’t mix cacti and succulents with plants that will need more water.

Choosing the Right Pot

  • Plants don’t like to be crowded, so buy the bigger pot, as opposed to the smaller one. Plant roots will stay cooler during warmer months and will also dry out less quickly.
  • No matter what pot you choose, allow for drainage.  Arizona’s water is highly
  • alkaline and the salts can harm plant roots.  Make sure there are holes in the bottom of the pot; place screens over the holes so you’re draining water, not    soil; and, place pots on pot feet, bricks or iron stands, rather than saucers.
  • Clay pots are most popular, but they don’t always hold up well to the moisture.  To preserve them, line the inside with plastic before putting in soil and plants.  Punch a hole through the plastic in the bottom of the pot to allow water to drain. Inserting a plastic pot inside a clay planter is also an option.
  • Pots made of light-weight Styrofoam-type materials are great for making it easier to move plants to a protected location on colder nights.  They also allow you to move your plants in and out of the shade as the seasons change.

Maximize Your Soil

  • A good quality soil mix is probably the most important ingredient to successful container gardening.  Choose a cactus/succulent mix for those varieties. For everything else use a lightweight packaged potting soil or a blend of 1/3 potting soil, 1/3 vermiculite and 1/3 pre-moistened peat moss.
  • Use a timed-release fertilizer.  Typically, a three- or four-month release fertilizer is sufficient for container gardening.

Water Appropriately

  • Container plants have restricted root systems and less soil compared to plants established in the ground, so will typically need more frequent watering than your landscape plants.
  • Be sure to water thoroughly each time, then allow the soil to dry moderately in between.
  • Keep in mind that weather and plant growth over time will change water needs.

Visit www.wateruseitwisely.com for more tips on plant selection, outdoor water use, and landscaping.  If you have an idea you’d like to share about container gardening, please write us in the comments box below.  We’d love to hear from you.

Water Words that Work

Wednesday, November 12th, 2008

The web’s function as the world’s electronic card catalog system and its ocean of information is both its blessing and its bane.  So much info, so little time. As the new Water – Use It Wisely website strives to “give voice to water – YOUR voice,” we will cull through and direct you to the online sources we find to be the most helpful in communicating about water conservation.

One such blog is Water Words that WorkEric Ekl is an environmentalist and public relations & marketing consultant who has an exceptional track record as an environmental communicator.  Often, environmentalists are so passionate and fanatical about their mission that they lose credibility with their audience because of their overzelous actions and dialogue.  Eckl’s blog is a wonderful resource for powerful words and messaging that resonate with the public.

 

“Water Words That Work re-orients nature protection and pollution control experts to the vocabulary and perspective of everyday citizens, and helps you translate your shoptalk into messages that are clear and compelling to them.”

He gets a five water drop rating in my RSS library as a continuous source of terrific information on messaging about the environment, especially water.  Check him out.

The Importance of “Triggers” in Your Messaging

Wednesday, November 12th, 2008

Let’s face it, none of us in conservation has the marketing budget of Budweiser.  Sure, beer is more fun than water.  But if you had your druthers on a desert island, which would you choose for survival?  Most of us would presumably choose water, unless of course you’re not long for this world and you want to go out like Homer Simpson.

In the “highly romantic,” and mostly underfunded, business of water conservation, we typically get one or two shots at our target markets with our messages.  All while competing in that mass shooting gallery of advertising.  So not only do we have to be great shots, we have to be smart.  That’s where environmental triggers come in.

Brothers Dan & Chip Heath, educators and “idea collectors,” wrote an incredible book on messaging called, “Made to Stick.”  This is an absolute must read for anyone in the business of persuasion – and let’s face it, we’re all in that business in one way or another.  The Heaths are also regular contributors to Fast Company magazine where I came across their article about environmental triggers.

It’s gratifying to note that, several years prior to their book, article and blog, the Water – Use It Wisely campaign was built solely on environmental triggers.  The creative came from an intuitive solution to how to make our message resonate in the every day habits of our water-using customers.  That means everyone.

The whole concept is based around unexpected, but highly effective water-saving devices. Like a toothbrush, for instance. It is a physical prompt that reminds you to turn off the water while you brush your teeth (a razor does the same for shaving). Another example is water-saving device #15, a broom. It begs the question, “How can a broom save me water?”  The answer, of course, is to use a broom instead of a hose to clean your driveway or sidewalk and save at least 80 gallons every time. We make your broom an environmental trigger; a tangible extension of our message that triggers conscious actions toward saving water every time you use it.

The campaign is all about presenting these “water-saving devices,” each with it’s own number to emphasize the main campaign theme: “There are a number of ways to save water, and they all start with you.” You, of course, being water-saving device #1.

In our on-going effort to give voice to water – YOUR voice, and to make your life easier in finding and activating relevant information on ways to produce effective messaging, we highly recommend the Made to Stick blog.

If you’re using triggers in your messaging, or you have seen a great example of them in another campaign, please share it with the water world by commenting below.

50 Simple Ways to Save the Earth

Thursday, November 6th, 2008

Richard Bach, author of 5 New York Times Bestsellers, just came out with his latest  “get rich quick” book.  In it he explains how to build wealth with a different kind of green.  Go Green, Live Rich is all about 50 simple things you can do to help save the plant, and BTW, a little money along the way.

Tip #17 in his book is to “Turn Off Your Tap,” and features the URL to the 100+ water-saving tips on the Water – Use It Wisely website.  The 49 other tips include:

#1 Calculate Your Carbon Footprint: www.earthlab.com
#4 Upgrade to a Hybrid: fueleconomy.gov
#16 Plant Trees: arborday.org
#22 Bring Your Bags: www.reusablebags.com
#24 Grow Your Own: backyardgardener.com
#31 Get Rid of Junk Mail: www.catalogchoice.org
#38 Green Your Computer: www.greenchoices.org
#44 Start a Green Business: greenlivingideas.com
#50: Vote Green: www.lcv.org

There are a number of ways to save water, AND the planet, and they all start with you.