Water Words that Work
Posted by Park on Wednesday, November 12th, 2008 at 10:37 am
The web’s function as the world’s electronic card catalog system and its ocean of information is both its blessing and its bane. So much info, so little time. As the new Water – Use It Wisely website strives to “give voice to water – YOUR voice,” we will cull through and direct you to the online sources we find to be the most helpful in communicating about water conservation.
One such blog is Water Words that Work. Eric Ekl is an environmentalist and public relations & marketing consultant who has an exceptional track record as an environmental communicator. Often, environmentalists are so passionate and fanatical about their mission that they lose credibility with their audience because of their overzelous actions and dialogue. Eckl’s blog is a wonderful resource for powerful words and messaging that resonate with the public.
“Water Words That Work re-orients nature protection and pollution control experts to the vocabulary and perspective of everyday citizens, and helps you translate your shoptalk into messages that are clear and compelling to them.”
He gets a five water drop rating in my RSS library as a continuous source of terrific information on messaging about the environment, especially water. Check him out.
Tags: envirnomentalist, water, water conservation, water messaging, Water News, water saving tips, water words that work
Great information. I printed out a copy of the words that work and the words that don’t to bring to my next staff meeting and communications team meeting. This will be most helpful when relaying information to our customers.