Blog

Jeans. We all love them. We all have them. In fact, most of us have a lot of them. According to a Cotton Inc. survey, the average American owns 8.3 pairs of jeans. American teens average 11 pairs of jeans. As much as I love jeans I actually come in on the low end of this survey at 5 pairs, 2 of which I haven’t worn in years.

Having this many jeans already seems a bit excessive. But when you factor in that it takes 1,800 gallons of water to grow enough cotton to make just one pair of jeans, this suddenly seems to go far beyond excess. It’s unreasonable to suggest that we no longer buy jeans or condemn those that do. After all, jeans are as much a part of America as apple pie and angry political debates.

But armed with this statistic it does seem that we should find a use for the jeans we all have soaking up space in our closets. If we’re going to use the water to grow the cotton to make the jeans, let’s put our old jeans back to use.

So in addition to asking you to follow our more traditional water saving tips we’d also like to ask that you donate your old jeans. Make them useful again by donating them to your local Goodwill and we’ll dramatically reduce our water consumption. Not only will our environment thank you but so will the person you just helped get a new pair of jeans.

Tags: Conservation, conservation campaign, Environment, Environmental, environmental marketing, Green, green marketing, Water - Use It Wisely, water conservation, water conservation tips