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Water – Use it Wisely and GreenNurture, the software solution for incorporating sustainability into the office environment, announced today an official partnership to bring the award-winning conservation outreach campaign into businesses.

GreenNurture has collaborated with the campaign, known for its 100 Ways to Conserve list for water use at home, on targeted co-branded conservation messages for the workplace titled, “We’re All in the Business of Saving Water.”

The messages will be used on such educational collateral as GreenNurture office prompts, newsletters and weekly e-mails, which are distributed to their client base, and on marketing materials. The co-branded collateral will be featured on the Water-Use It Wisely website as an added dimension to their overall mission and be seen in such offerings from their campaign as a Water-saving Widget.

Since its inception in 1999, Water – Use It Wisely has focused on water conservation in the home. The program started in Mesa, AZ, and has since grown to be the world’s largest water conservation outreach effort with more than 400 private public entities using the campaign materials, primarily throughout North America.

“We are extremely excited to be partnering with GreenNurture offering water-saving tips in the office, which will help keep water conservation among the employees top-of-mind at home,” said, Donna DiFrancesco, Water Conservation Specialist for the City of Mesa.

The partnership kicks off today, with a special radio show tonight at 7 pm (PDT) on KFNX called, “Your Triple Bottom Line.” You can listen to a live stream of the show and call in with questions toll free at 866-536-1100. You can also Tweet your questions to @your3bl.

Tune in to hear Donna DiFrancesco and GreenNurture CEO, Derrick Mains, share insights on how to save water and money with your business. Also joining the show is Park Howell, whose sustainable marketing firm created the Water – Use It Wisely campaign. He will offer insights on how to motivate your employees through communication to get them to embrace micro eco-actions, the incremental behavioral changes that are at the heart of the GreenNurture concept.

“Water is one of the most overused resources, and it’s costing businesses millions of dollars a year. Thanks to the Water-Use It Wisely campaign over the last ten years, people have become much more water-conscious in their homes. Now it’s time to extend that mentality to the workplace,” said Derrick Mains, CEO of GreenNurture. “This partnership gives GreenNurture an intelligent, effective way to bring important information to our customers about water conservation and adds yet another layer to the Water-Use It Wisely mission.”

About GreenNurture

GreenNurture helps companies incorporate the value of sustainability into daily practice, catalyzing corporate culture and harnessing the collective intelligence of employees to drive greater long-term financial, social and environmental performance. Visit www.greennurture.com for more information.

How We Landed Water – Use It Wisely in the Wall Street Journal

The WSJ was looking for a story about small business and sustainability. Park Howell and his agency Park&Co, the creators of the Water – Use It Wisely campaign, were asked to share their story about its use of a cool new internal sustainability platform called GreenNurture.com.

The writer also requested a photo for the story. Never one to miss a promotional opportunity, Park stood himself in front of the posters for the Water – Use It Wisely campaign.

The agency is one of the first to adopt this new website/enterprise platform that helps companies large and small become more sustainable through micro-eco actions created out of upping the conversation about being “Green” within the company. The WSJ wanted the story

The team at Park&Co have been using GreenNurture.com to share ideas on the little things we can do to reduce, reuse, and save around the office.

From our production manager: “I know I may look like a vampire but I don’t think the extra lamps are necessary all the time-especially in the morning.”

From our ACD: “Keep the thermostat a couple degrees higher in summer so people aren’t wearing sweaters at work on a 100+ degree day.”

From our bookkeeper: “We should take the recycling of the job jackets one step further to have our ultimate goal be “to be paperless.” We could store all necessary documentation on the server under a file of the job so that both the accounting and job folders could be viewed. Ultimately we could remove those file cabinets and replace them with a green hammock to catch up on “Z’s” for all the extra time we’ll have created.“

From me: “What if we issued just one ream of paper per person per year for basic documents? And then if and when you needed a second ream, you would have to petition for one describing the merits of your need? Would this makes us all think twice about running something through our printers?”

If you haven’t yet checked out GreenNurture.com and what it can mean to your company, utility or municipality relative to reducing waste, recycling, and saving water and money, it’s definitely worth about 20 minutes of your time. That’s all it takes to get your internal eco campaign up and running.

In the meantime, do you want to step up to the “One Ream Per Person Per Year” challenge? It truly monetizes a product that everyone views as a commodity. Think of the money + trees + paper + printer ink + printer power + the cost of recycling + the carbon footprint, you and your company will save just by reframing a ream of paper as something worth vastly more. Scarcity has a way of increasing the value of all items. Basic economics.