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	<title>Water - Use It Wisely &#187; sustainability</title>
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		<title>Sustainable Green Marketing Isn&#8217;t About Creating Ad Campaigns. It&#8217;s About Igniting Movements.</title>
		<link>http://wateruseitwisely.com/blog/miscellaneous/sustainable-green-marketing-isnt-about-creating-ad-campaigns-its-about-igniting-movements</link>
		<comments>http://wateruseitwisely.com/blog/miscellaneous/sustainable-green-marketing-isnt-about-creating-ad-campaigns-its-about-igniting-movements#comments</comments>
		<pubDate>Wed, 09 Jun 2010 22:03:16 +0000</pubDate>
		<dc:creator>Park</dc:creator>
				<category><![CDATA[Arizona Articles]]></category>
		<category><![CDATA[Conservation]]></category>
		<category><![CDATA[Miscellaneous]]></category>
		<category><![CDATA[National Articles]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[conservation campaigns]]></category>
		<category><![CDATA[green marketing]]></category>
		<category><![CDATA[home water audit]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[The Green Samaritan]]></category>
		<category><![CDATA[water conservation]]></category>
		<category><![CDATA[Water-saving tip widget]]></category>

		<guid isPermaLink="false">http://wateruseitwisely.com/blog/?p=1437</guid>
		<description><![CDATA[You can imagine the gigantic smile on my face when I come across  websites like The Green Samaritan, a site  inspired by the &#8220;Good Samaritan,&#8221; but with a&#8230;]]></description>
			<content:encoded><![CDATA[<div id="attachment_10192" class="wp-caption alignright" style="width: 319px"><a href="http://thegreensamaritan.com/2010/06/eco-resolution-for-june-water-conservation-every-drop-counts/"><img class="size-full wp-image-10192" title="Green Sam" src="http://parkhowell.com/wp-content/uploads/2010/06/Green-Sam.jpg" alt="Click to visit the site." width="309" height="212" /></a><p class="wp-caption-text">Click to visit the site.</p></div>
<p>You can imagine the gigantic smile on my face when I come across  websites like <a href="http://thegreensamaritan.com/">The Green Samaritan</a>, a site  inspired by the &#8220;Good Samaritan,&#8221; but with a green twist. I like it.  And I love the fact that they feature our <a href="http://wateruseitwisely.com/widget/tips/">water-saving tip  widget</a> from the Water &#8211; Use It Wisely campaign prominently on their  homepage.</p>
<p>The campaign&#8217;s easy-to-use sustainability message found in the widget   fits perfectly with Green Sam&#8217;s mission of, <em>&#8220;Being kind to your   environment through <a href="http://thegreensamaritan.com/2010/01/its-about-being-kind-to-your-environment/" target="_blank">refined, renewed and resourceful living.</a>&#8221; </em>It&#8217;s  extremely gratifying when a simple project you spearhead helps others.<br />
<br/><br />
<div id="attachment_10190" class="wp-caption alignleft" style="width: 324px"><a href="http://wateruseitwisely.com/region/arizona/water-challenge/"><img class="size-full wp-image-10190" title="Water Audit" src="http://parkhowell.com/wp-content/uploads/2010/06/Water-Audit.jpg" alt="Click on the image to experience the interactive home water audit" width="314" height="185" /></a><p class="wp-caption-text">Click here to experience the interactive home  water audit.</p></div></p>
<p>Feel free to add our <a href="http://wateruseitwisely.com/widget/tips/">water-saving tip   widget</a> to your site. And while you&#8217;re at WaterUseItWisely.com, check  out our <a href="http://wateruseitwisely.com/region/arizona/water-challenge/">new  interactive home water audit</a> and share it with your peeps. That&#8217;s  what it&#8217;s there for.</p>
<p>Thank you Green Samaritan for helping us to further ignite the growth  our water conservation movement.</p>
<p><em>This post originally appeared in Park Howell&#8217;s <a href="http://parkhowell.com/">&#8220;Sustainable  Storytelling&#8221;</a> blog. Park&amp;Co is the sustainable marketing firm that created the Water &#8211; Use It Wisely campaign<br />
</em></p>
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		<title>You Can Learn a Lot From a 4th Grader About Sustainability and Water Conservation</title>
		<link>http://wateruseitwisely.com/blog/home/you-can-learn-a-lot-from-a-4th-grader-about-sustainability-and-water-conservation</link>
		<comments>http://wateruseitwisely.com/blog/home/you-can-learn-a-lot-from-a-4th-grader-about-sustainability-and-water-conservation#comments</comments>
		<pubDate>Fri, 29 May 2009 12:40:49 +0000</pubDate>
		<dc:creator>Park</dc:creator>
				<category><![CDATA[Get vocal]]></category>
		<category><![CDATA[National Articles]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[Water - Use It Wisely]]></category>
		<category><![CDATA[water conservation]]></category>

		<guid isPermaLink="false">http://wateruseitwisely.com/blog/?p=925</guid>
		<description><![CDATA[One of the cool things about running the Water &#8211; Use It Wisely conservation campaign are all of the great notes and videos we receive from concerned Earthlings. &#8230;]]></description>
			<content:encoded><![CDATA[<p><a href="http://parkhowell.com/wp-content/uploads/2009/05/cat-drinking.jpg"><img class="alignleft size-full wp-image-4606" title="cat-drinking" src="http://parkhowell.com/wp-content/uploads/2009/05/cat-drinking.jpg" alt="cat-drinking" width="258" height="208" /></a>One of the cool things about running the <a href="http://wateruseitwisely.com/">Water &#8211; Use It Wisely conservation campaign</a> are all of the great notes and videos we receive from concerned Earthlings.  In fact, just last week someone sent us a video about the water conservation merits of taking a bath with a friend (A bit creepy to show here).</p>
<p>Today, we received this incredibly thoughtful letter from a fourth grader in Chesterfield, MI, and I just had to share it with you.</p>
<blockquote><p>Dear Water Use It Wisely,</p>
<p>Water is getting wasted more and more each day. I want to help out and teach people how to conserve water. Please continue reading because your organization is very influential. I had an idea if you could send some workers from your organization to schools all around the world, and they could inform the students about water usage.</p>
<p>Did you know that every minute, 1,000,000,000 (0ne billion) tons of water falls to the earth from rainfall? We are lucky for rainfall water. It helps fill up our lakes. There is about 326,000,000,000,000,000,000 (326 quintillion) gallons of water on Earth. Yes, this is tons, but it is getting wasted. I want to keep this number BIG.</p>
<p>Everyone needs water &#8211; so why waste it? I think it is very irresponsible to let the water run when you are not home. The core democratic value, Common Good, supports my issue. This means that we can all work together as a community, country or even continent!</p>
<p>Water conservation is very important. We can use water with respect by making good choices. Take a shower instead of a bath, use an automatic dishwasher instead of hand washing. You can buy Earth-friendly window cleaner spray, so that the bacteria doesn&#8217;t get in our drinking water and make it dirty. If your washer isn&#8217;t full then don&#8217;t start it. With water being wasted every day, by the time we get to the 3000&#8242;s we are going to have to survive on milk and juice!!! Won&#8217;t that be boring?!?!? That means we have to give our dogs a bowl of juice instead of water with their food. I mean, c&#8217;mon, we&#8217;re talking real life here!!</p>
<p>Water wasting needs to come to a stop and without delay. Water Use It Wisely, PLEASE inform people about their water usage! It is a big role in my life. It would be really awesome if you take part in spreading the news about this! Thanks tons!!</p>
<p style="text-align: center;">An impatient fourth grader waiting for a reply,</p>
<p style="text-align: center;">Mya</p>
</blockquote>
<p>We should all be so passionate and eloquent about our good green Earth.</p>
<p>(This post originally appeared yesterday on Park&#8217;s <em>&#8220;A Brighter Shade of Green Marketing&#8221; </em><a href="http://parkhowell.com/">Blog</a>)</p>
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