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Water – Use it Wisely and GreenNurture, the software solution for incorporating sustainability into the office environment, announced today an official partnership to bring the award-winning conservation outreach campaign into businesses.

GreenNurture has collaborated with the campaign, known for its 100 Ways to Conserve list for water use at home, on targeted co-branded conservation messages for the workplace titled, “We’re All in the Business of Saving Water.”

The messages will be used on such educational collateral as GreenNurture office prompts, newsletters and weekly e-mails, which are distributed to their client base, and on marketing materials. The co-branded collateral will be featured on the Water-Use It Wisely website as an added dimension to their overall mission and be seen in such offerings from their campaign as a Water-saving Widget.

Since its inception in 1999, Water – Use It Wisely has focused on water conservation in the home. The program started in Mesa, AZ, and has since grown to be the world’s largest water conservation outreach effort with more than 400 private public entities using the campaign materials, primarily throughout North America.

“We are extremely excited to be partnering with GreenNurture offering water-saving tips in the office, which will help keep water conservation among the employees top-of-mind at home,” said, Donna DiFrancesco, Water Conservation Specialist for the City of Mesa.

The partnership kicks off today, with a special radio show tonight at 7 pm (PDT) on KFNX called, “Your Triple Bottom Line.” You can listen to a live stream of the show and call in with questions toll free at 866-536-1100. You can also Tweet your questions to @your3bl.

Tune in to hear Donna DiFrancesco and GreenNurture CEO, Derrick Mains, share insights on how to save water and money with your business. Also joining the show is Park Howell, whose sustainable marketing firm created the Water – Use It Wisely campaign. He will offer insights on how to motivate your employees through communication to get them to embrace micro eco-actions, the incremental behavioral changes that are at the heart of the GreenNurture concept.

“Water is one of the most overused resources, and it’s costing businesses millions of dollars a year. Thanks to the Water-Use It Wisely campaign over the last ten years, people have become much more water-conscious in their homes. Now it’s time to extend that mentality to the workplace,” said Derrick Mains, CEO of GreenNurture. “This partnership gives GreenNurture an intelligent, effective way to bring important information to our customers about water conservation and adds yet another layer to the Water-Use It Wisely mission.”

About GreenNurture

GreenNurture helps companies incorporate the value of sustainability into daily practice, catalyzing corporate culture and harnessing the collective intelligence of employees to drive greater long-term financial, social and environmental performance. Visit www.greennurture.com for more information.

Water – Use It Wisely founder, Park Howell was named the 2010 “Ad Person of the Year” at the 25th Annual ADDY Awards held this past weekend in Phoenix. The ADDY’s are an extension of the American Advertising Federation and are held each year to recognize the top advertising campaigns and individuals in the state.

It was great to see Park recognized by his peers for his contributions to the industry over the last 25 years. But the most gratifying part of Park’s win is being recognized for the difference he’s made in the community and his passion for causes, including Water – Use It Wisely.

Park’s been instrumental in growing Water – Use It Wisely from its humble beginnings in Arizona to one of the world’s largest water conservation campaigns. It’s Park’s drive that’s given rise to Water – Use Wisely and it’s what ultimately won him the “Ad Person of the Year” too. Knowing Park he’s likely to deflect any praise to those who’ve worked with him throughout the years but we’d like to take the time to recognize him for his victory and all of his accomplishments. Congratulations Park! You deserve it. Check out the official press release here.

Does what we say matter? Do people listen? If the hear us are they acting on it? A new study by the Water Research Foundation provided some insights into these questions and more.

The project, “Water Conservation: Customer Behavior and Effective Communications investigates the effect of communication tools and strategies on residential water use and water conservation behavior of residential customers…” Basically, that’s a fancy way of asking if the stuff organizations like Water – Use It Wisely so passionately promotes resonates with its audience.

We invite you to take a look at the entire study for a comprehensive look at the results but a peak into a few insights are certainly encouraging. Below are a few results pulled from the Phoenix portion of the study (Water – Use it Wisely’s hope base):

• “There are a number of ways to save water and they all start with you” message was seen or heard by 75% of survey respondents.
• “Water your plants deeply, but less frequently to create healthier and stronger landscapes” message was seen or heard by 69% of survey respondents.
• “Use a broom instead of a hose to clean your driveway or sidewalk and save 80 gallons of water every time” message was seen or heard by 61% of respondents.
• Customers that reported that “air pollution” is an environmental concern in the community were associated with lower water use.
• Customers that found sales associates at hardware stores “rarely credible” or “not credible” were associated with lower water use.

It’s encouraging to see that our message is being heard and we’re truly grateful to those passing that message along. It’s because of you that we’re making a difference so let’s turn it up a notch. Help us spread our message even farther in 2010.

Two recent segments from CBS news are worth highlighting. The first is the “60 Minutes” report on California’s drought and the toll it’s taking on the state and nation.

Second is a recent feature in the CBS News series “Where America Stands,” entitled, “America’s Dwindling Water Supply.” The article details some sobering facts including how the U.S.’s water use stacks up against the rest of the world. According to the article Americans average using 150 gallons of water per day with 30 gallons being used by 9 a.m. Compare that to the 40 gallons of water per day used in the U.K. and 13 gallons per day used in some of the worlds poorest countries and it seems we’ve got a lot of work to do.

The rest of the article points to how we got here and what we can do to make a difference. There’s even a link to the Water – Use It Wisely tips page as a resource for how to get started. While there is certainly an urgency to make a difference now, the good thing is there are plenty of easy ways to make a huge difference. Our job here is to help you understand that. But remember, no tip or resource works without your commitment. It doesn’t take much, just a little time and a little effort and we can turn this thing around in a hurry.

Every now and then we stumble across something that really puts what we do into perspective. That happened recently when we read the Pacific Institute’s “Water Conflict Chronology” report. This report, which began in 1980 to better understand the connection between water resources, systems, and international security and conflict, details nearly every conflict involving water dating back to 3000 B.C.

The results are staggering. Looking at a study like this underscores how important it is that we value the water we have and work to ensure everyone around the world has access to the same vital resources we do. Something most of us take for granted each day is the same thing that has the potential to cause major conflicts around the world.

As we look at this study we should all be sure to think about the impact the next time we turn on the faucet, shower, or hose and realize how lucky we are and how valuable our water is.

Clean your car with just one glass of H2O – By: Ecolo President, Pierrick Bouquet

According to the International Car Wash Association, washing your car at home or in the driveway uses between 80 and 140 gallons of water. Also, washing your car at home releases contaminated water directly into the environment or into storm drains intended for rainwater causing pollution in rivers, streams and oceans.

Soon, water rationing and restrictions on car washing may come our way. In fact, some municipalities have already banned home car washing with a hose, enforcing the ban with citations and possible imprisonment for violators.

Ecolo Green Car Wash is a response to this problem, providing services and products that use the equivalent of JUST one glass of water to wash a car.

This product works and we certainly hope you use it (find out more at our website - www.ecologreencarwash.com). But this product or any other like it won’t succeed unless we change our behavior first. This isn’t just about saving water washing your car. It’s about preserving the future by changing the way you act in your everyday life.

Technically, the nation is using less water in 2005 than it did in 1975 despite a 30 percent population increase over that same time. Good news right? Of course. But, according to the same Geological Survey report, human consumption has also steadily increased over that time.

That can be expected considering the population increase, and Andrew Nusca and Larry Dignan of “Smart Planet” do a great job of breaking down the survey here. The bottom line is the downturn in water-use has stemmed from more effecient technologies in irrigation systems and power plants. This, of course, is great news but we can make it even better by continuing to do our part as consumers. It may not seem like a low flow shower head or reusing water from the dishes makes a difference, but it does. In fact, it makes a big difference.

The last 30 years are obviously a step in the right direction but water is more scarce now than ever and it’s going to take all of our efforts to continue to make a difference. It’s easy. Start here and spread the word.

Water – Use It Wisely invites you to check out its new video series, “Tinkling with Ryan.” The series provides regular entertaining takes on water conservation news and tips. In the first episode, Ryan shows you how easy it is to install a water-saving shower head. Believe me, if this guy can do it so can you.

The following is a guest blog feature courtesy of Conservation Covers…

To Pool Owners,

It always astounds me that the largest WASTES of water and electricity in the home are ignored. And by largest we really mean the largest – your pool.

By simply covering your pool you reduce pump and chemical usage by 75%, instantly reducing water evaporation to ZERO!! The swimming pools in California, Arizona and Texas lose its full volume of water every year through evaporation. A 20,000 gallon pool will evaporate 18,000 gallons throughout the year. Obviously, 18,000 gallons of water is extremely valuable yet its loss is usually ignored when we speak about droughts and water-saving measures.

Also ignored is the eight kilowatts of energy it takes to power the motors that filter a pool. Eight kilowatts a day is almost 3,000 kilowatts a year. By applying a pool cover, this kind of usage can be cut 70-80% because heat and light can’t enter the pool. That means the pool filter only needs to run for two hours a day instead of eight.

Pools are actually only used an average of one to two percent of all the hours in a year which means the potential for conservation is ENORMOUS! In Los Angeles alone, 2.7 billion gallons of water evaporate every year from pools and over a billion kilowatts are used for electricity. All these savings can be reached with a lightweight cover that can be removed in 3-4 minutes for swimming.

This is an important ecological matter that needs to be addressed. Everyone who is being asked to reduce their water usage by 15-20% could easily achieve that by simply covering your pool with a UV protected cover. Spread the word, and cover your pool!

Sincerely,

Conservation Covers

www.conservationcovers.com

Tomorrow, October 8, Guy  Laliberte, Founder of Cirque du Soleil and President of the One Drop Foundation is launching Moving Stars and Earth For Water, and online event to raise awareness of water-related issues. The event brings together personalities including former U.S. VP Al Gore, Dr. David Suzuki, U2 and Shakira to heighten awareness of water-related issues in a way only Cirque du Soleil could.

While the event will certainly be spectacular (and you can find out all the details about how you can participate here), visit Laliberte’s “One Drop Foundation” site and pledge a behavior that will make an immediate impact. The event might be tomorrow but water conservation is something you can pledge to do year round.