The Griswold family in National Lampoon’s, “Vacation,” maybe the ultimate American icon for that favorite of summer pastimes: Road trips!
But now the EPA is whistling down the on-ramp and they’ve got the pedal to the metal. They’ve replaced Clark Griswold behind the wheel of the Wagon Queen Family Truckster with Flo and a hybrid. Flo is the “spokesgallon” for WaterSense’s new “We’re for Water” campaign. And instead of Wally World, their destinations are water-stressed communities across the country.
Flo will stop at national landmarks and tourist attractions from Los Angeles to New York City, spreading the word about water efficiency along the way—from July 14 until August 2.
The EPA reports that 36 states have projected some degree of water shortages through 2013. With the U.S. population doubling between 1950 and 2005, and water use tripling, the EPA decided to send Flo on a drive-about to educate all of us on the little water-saving tips that can make a big difference. Plus, they’re pushing WaterSense labeled products on their trip.
It’s great to see the EPA hit the road with this kind of messaging. The Water – Use It Wisely campaign has been at it for almost 14 years with our now famous, “100+ Ways to Save Water.”
I hope Flo makes it to Phoenix because our own Wayne Drop could use some company (Although I’m not sure Flo can hold a candle to Christy Brinkley in her Ferrari).