Does what we say matter? Do people listen? If the hear us are they acting on it? A new study by the Water Research Foundation provided some insights into these questions and more.
The project, “Water Conservation: Customer Behavior and Effective Communications investigates the effect of communication tools and strategies on residential water use and water conservation behavior of residential customers…” Basically, that’s a fancy way of asking if the stuff organizations like Water – Use It Wisely so passionately promotes resonates with its audience.
We invite you to take a look at the entire study for a comprehensive look at the results but a peak into a few insights are certainly encouraging. Below are a few results pulled from the Phoenix portion of the study (Water – Use it Wisely’s hope base):
- “There are a number of ways to save water and they all start with you” message was seen or heard by 75% of survey respondents.
- “Water your plants deeply, but less frequently to create healthier and stronger landscapes” message was seen or heard by 69% of survey respondents.
- “Use a broom instead of a hose to clean your driveway or sidewalk and save 80 gallons of water every time” message was seen or heard by 61% of respondents.
- Customers that reported that “air pollution” is an environmental concern in the community were associated with lower water use.
- Customers that found sales associates at hardware stores “rarely credible” or “not credible” were associated with lower water use.
It’s encouraging to see that our message is being heard and we’re truly grateful to those passing that message along. It’s because of you that we’re making a difference so let’s turn it up a notch. Help us spread our message even farther in 2010.