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The Griswold family in National Lampoon’s, “Vacation,” maybe the ultimate American icon for that favorite of summer pastimes: Road trips!

But now the EPA  is whistling down the on-ramp and they’ve got the pedal to metal. They’ve replaced Clark Griswold behind the wheel of the Wagon Queen Family Truckster with Flo and a hybrid. Flo is the “spokesgallon” for WaterSense’s new “We’re for Water” campaign. And instead of Wally World, their destination are water-stressed communities across the country.

Why the grand road trip?

Flo will stop at national landmarks and tourist attractions from Los Angeles to New York City, spreading the word about water efficiency along the way—from July 14 until August 2.

The EPA reports that 36 states have projected some degree of water shortages through 2013. With the U.S. population doubling between 1950 and 2005, and water use tripling, the EPA decided to send Flo on a drive-about to educate all of us on the little water-saving tips that can make a big difference. Plus, they’re pushing WaterSense labeled products on their trip.

Go to their site and you can take an “I’m for Water” pledge. You can even friend them on Facebook.

It’s great to see the EPA hit the road with this kind of messaging. The Water – Use It Wisely campaign has been at it for almost 14 years with our now famous, “100+ Ways to Save Water.”

I hope Flo makes it to Phoenix, because our own Wayne Drop could use some company (Although I’m not sure Flo can hold a candle to Christy Brinkley in her Ferrari).

Partnership Will Promote Simple Ways to Save Water, Energy

The City of Mesa Utilities Department has agreed to participate in a federal Environmental Protection Agency program that promotes water-efficient products. The program, WaterSense, aims to provide a national brand, designating water-efficient products that are about 20 percent more efficient than average products.

“Through this partnership with WaterSense, the City of Mesa solidifies its commitment to protecting water resources through efficient use,” said Utilities Conservation Specialist Janet Bunchman. “By promoting water-saving products to over 460,000 customers, we hope it will help consumers conserve water and reduce costs on their utility bill.”

The EPA program is designed to decrease indoor and outdoor water use through high efficiency products and simple water saving practices. The program helps customers identify water efficient products in the marketplace that have been independently certified for efficiency and performance and promotes water saving techniques that reduce stress on water systems and the environment.

The program is similar to the agency’s Energy Star program, which provides a brand logo for energy-efficient appliances. Certified products may bear the WaterSense label, which makes it easy for consumers to identify and select a variety of quality, high efficiency products and services for their homes and lawns.

“Here in Arizona, it is important to save water because it is such a precious resource,” Bunchman said. “A great deal of energy is expended heating and cooling water. By saving water we are saving energy too.”

For more information on WaterSense, including a full list of labeled water-efficient products and irrigation certification programs, visit epa.gov/watersense or cityofmesa.org/utilities.